Ansata in association with iZotope has recently organized a one-day seminar at Mumbai and Chennai, on the 18th & 19th November 2019. iZotope’s Sales and Products Specialist – Mr. Richard Morson, conducted the seminar.
Spanning an illustrious career, Richard Morson has been involved with cutting edge audio technology products his entire career. Having worked with esteemed audio technology companies, the likes of which include Euphonix, Studer and now iZotope – a pioneer in audio signal processing products that makes use of machine learning and artificial intelligence to simplify otherwise tedious and time-consuming audio processing tasks. His depth of knowledge with audio technology is unsurpassed and this was of great benefit to the customers who received a deep insight into the products demonstrated during the seminars.
The seminar was meticulously planned by Ansata and iZotope to help improve the everyday tasks of audio professionals working in the segments of post-production, music mixing & mastering. The lucky attendees of the iZotope workshops walked away with a ton of useful tips on using these products. The sessions had great tips on audio cleanup, dialogue replacement, music mixing and mastering. Some of these topics are without a doubt among the more mysterious and confusing aspects of the audio production process, even to seasoned users. Richard broke things down in a simple & easily comprehensible manner even for some of the less experienced members in the crowd to understand, appreciate and use in their day-to-day work.
P A Deepak – a Grammy award-winning Sound engineer, and one of the attendees who participated in the workshop, shared his feedback about the initiative as he commented, “Firstly thanks for the effort in connecting all of us and making this happen. I somehow missed the previous seminar, this time I made a point to join up as iZotope is my favorite plugin manufacturer and I love their innovative products. The seminar was a gathering of a good set of industry’s true engineers who buy and encourage innovative products from the likes of iZotope and many more. I’m hoping we do more of these events in the future.”
The seminar covered a wide range of products like Ozone 9, RX 7, Neutron 3, Insight 2, Nectar 3 and the revolutionary new Dialogue Match. Richard delivered a precise overview of the plugins and its capabilities to achieve quick yet good results while dealing with the complex and time consuming audio processing needs of music and audio post projects in Films, OTT & broadcast. With these products, we discussed topics like dialogue replacement, noise reduction and repair, metering, intelligent audio mixing and concepts of audio mastering. iZotope’s unique technologies such as Mix Rebalance, Master Rebalance, Low-end focus, EQ Match, Ambience Match & Reverb Match allow for complex audio processing tasks to be achieved easily with just a few clicks as they are built upon Machine Learning based assistive audio tech.
The sessions in both cities enjoyed a very good response, totaling around about 200 participants with visitor profiles in both cities comprising senior industry professionals in music & post, plus students and teachers of audio engineering schools. Talking about his impressions of participants attending the seminar. Richard commented – “Hosting the iZotope Seminars in Mumbai & Chennai on the 18th & 19th November 2019 with Ansata was a huge honor, highly enjoyable and an absolute privilege. Starting with Leslie and Dipanshu’s hospitality and the organization of events which was second to none. Participation was amazing with a great turn out of attendees. The level of interest from those that joined us was very high with lots of questions, comments and feedback about the products which is always a good sign that people have really engaged. Not to mention that having people ask to have photos taken with me made me feel like a Rock Star!!! I can’t wait to come back to India for more events. Big thanks to the Ansata team and all of those that attended.”
The session in Mumbai was held on the 18th Nov. at the ‘The Club, DN Nagar Andheri’ while the session conducted in Chennai on 19th Nov. was at the ‘KM Conservatory Auditorium’-Both the events witnessed students & faculty members, seasoned engineers, and audio professionals.
Some of the noted attendees included senior sound engineers like Bishwadeep Chatterjee, Anuj Mathur, Baylon Fonseca, Farhad Dadyburjor, Resul Pookutty, Vijay Rathinam, Madhu Vishwanathan and fraternity of sound engineers from Mr. A R Rahman’s AM Studios. Participants across both cities had dedicated time for Q&A, where doubts and ideas were befittingly addressed by Richard Morson. They were extremely happy to have had the opportunity to get such a deep understanding of the various products presented and discussed, from a seasoned audio technologist like Richard, compared to what they would otherwise be exposed to in their day-to-day work lives even when using these products.
Leslie Lean of Ansata says “Our core philosophy and goal is to make available great products at affordable prices and back it up with training sessions like these to make sure the buyers learn and use the products to the maximum effect and develop a better appreciation for them. This, in turn, encourages the good news about these products to be spread through word-of-mouth in their group of peers and colleagues thus delivering us newer customers for these amazing brands who get benefited in the process as an end result.”
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